Social Media
Thumb-stopping content, warm community, data you trust—built to connect, not just impress.
Content strategy
Let’s find your voice and audience, then build a roadmap that speaks to real people.
Content creation
From Reels and TikToks to carousels and feed posts, creative content that reflects your story.
Copywriting
Scripts, captions, blog posts & more—all written in your true voice, nothing corporate.
Community Manager
I respond, listen, and build the conversations that grow trust and engagement.
Paid Social
Smart ad campaigns on paid social targeting the right people with copy and creatives that convert.
Content Analysis
Numbers meet nuance—I dig into data to see what’s working and why, so we can do more of it.
Content Strategy
Scope: Nearly 2 years handling a full cross-platform social strategy—Instagram, LinkedIn, YouTube, plus Facebook, Twitter, Threads, Bluesky, and their newsletter. I captured and edited all visual content and wrote copy across platforms.
Approach:
Built a consistent brand voice around food justice and sustainability.
Scheduled platform-optimized content (long form interviews on YouTube, campaign-first visuals on IG, thought leadership on LinkedIn).
Stayed nimble to highlight events, partner stories, and breaking social moments.
Crafted a weekly newsletter that curated top content, deepened audience connection, and drove web traffic.
Results:
Strengthened Rethink’s presence in competitive verticals—food activism and community engagement.
Helped maintain above-average engagement and boosted newsletter open rates with compelling visuals and stories that mattered.
Scope: Developed a monthly social media plan, with two-day shooting sessions each month and three social reels produced weekly. I also handled editing and copywriting.
Approach:
Aligned video and topic calendar with their audience’s needs (small business owners seeking guidance).
Captured day-in-the-life clips, team highlights, and educational content.
Edited snappy, informative reels optimized for Instagram and LinkedIn.
Results:
Achieved a 20% follower growth in 6 months.
Boosted engagement through authentic content that resonated with SBG’s client base—reinforcing their position as a small-business ally.
Scope: Led a one-year social strategy before and during the festival. Produced one reel per week, supplemented by static posts across all platforms to build event awareness and drive engagement.
Approach:
Pre-festival content highlighted filmmakers, locations in Winona, and ticket/promotional campaigns.
During the festival: daily reels captured screenings, Q&As, and the community vibe; static posts teased schedule highlights and spotlighted featured films.
Encouraged user participation via hashtags and shared attendee content.
Results:
Created a lively online presence that mirrored the festival’s in-person energy.
Increased online RSVPs and boosted interaction across Instagram and Facebook through engaging clips and community-driven content.
Content Creation
